Tell the truth
Wizard of ads geeft elke week een 'Monday Morning Memo' uit.
Dit zat vanmorgen in mijn mailbox :
1. The fine art of Hype has been perfected and refined.
2. Western culture has been submerged in it, held under until every last pore of our souls has been saturated.
3. Consequently, we've developed an immunity to "ad-speak," the language of hype.
4. But we don't rage against it. We see the half-truth of hype as a fact of life.
5. That's why we're ignoring it.
6. And we're ignoring it in greater numbers every day.
De waarheid vertellen. Wat een marketingstrategie.
http://www.wizardacademy.com/showmemo.asp?id=245
Tell the truth werd geschreven door Bart op 09-05-2005 (1338 dagen geleden) - Share!
