Marketingcommunicatie
Marketingcommunicatie: ik sprak erover in mijn vorige post. Volgens mij zal de combinatie blogs en RSS het sterkste wapen worden voor marketingcommunicatie.
Gelukkig beginnen de marketing professionals dit te beseffen.
Uit een onderzoek van Forrester Research over de toekomstige on-line marketing bestedingen :
- New advertising channels will draw interest and spending from marketers. 64% of respondents are interested in advertising on blogs, 57% through RSS and 52% on mobile devices, including phones and PDAs.
- Marketers are quickly losing confidence in the effectiveness of traditional advertising channels and feel that online channels will become more effective over the next three years.
- 75% of survey respondents said they think search engine marketing will be more effective, compared with 53% of respondents who said TV advertising would become less effective.
Marketingcommunicatie werd geschreven door Bart op 06-05-2005 (1293 dagen geleden) - Share!
